Teams shouldn’t have to waste time making the same content updates across multiple pages – but they often do. Without a centralized way to manage reusable sections, marketing depends on developers, developers get stuck with repetitive tasks, and outdated content lingers—slowing everyone down.

So, how prevalent is this problem? Unfortunately, inconsistent or outdated content still remains a huge, industry-wide issue and your websites are losing out on potential conversions because of it. In fact, 94% of peopledo not trust old or out-of-date websites.

Introducing Blocks: the Future of Modular Content Management

Enter Blocks: Drag, drop, and build up-to-date web pages with ease. 

Zesty.io’s new feature, Blocks, transforms how you build and manage your website's pages. With Blocks, you can create reusable, editable sections—like heroes, forms, or testimonials—and add them to any page on your site. Whether you’re updating an existing page or building a new one, Blocks give you the flexibility to stack and arrange modular components with a few easy clicks. Make quick content edits to a Block to see changes reflected throughout the website; ensure an always-updated website. 

And the good news? Blocks is now in private Beta - ready to be used by your team.  🎉

Why Modular Content Management? The Story Behind Blocks

Many CMS platforms either restrict users with rigid templates or require extensive custom development for reusable content sections. Zesty.io recognized the need for a middle ground—offering the flexibility of modular componentswithout the complexity of custom development.

Our goal was simple. 1) Empower content teams to update site-wide sections easily without technical dependencies. 2) Free up developers from repetitive tasks so they can focus on higher-impact projects. And, 3) ensure brand consistency while allowing flexibility in content variations for different pages.

The Outcome: Here’s How Blocks Simplify Content Management

For Marketers and Managers:

• Consistent Design, Custom Content: Blocks maintain a uniform design across all pages they’re used on, ensuring visual consistency. However, the content within each Block can be customized for different pages, giving you complete creative freedom.

• Speed and Simplicity: Quickly drag and drop Blocks into place, saving time and simplifying your content workflows.

• Eliminate outdated content issues—update a Block once, and it reflects across all pages where it’s used.

• A/B test different versions of content sections without duplicating effort. To learn more about A/B testing in headless CMS, read this guide.

For Web Developers and Tech Leads:

• Reduce manual workload—design reusable Blocks once and avoid constant landing page requests.

• Improve collaboration—give marketers an easy way to modify content without disrupting design integrity.

• Increase efficiencyby integrating Blocks seamlessly with Freestyle for flexible page layouts.

Blocks in Action: How It Works

Blocks is a powerful feature within Zesty.io that transforms how you build and manage website pages. Here’s how it enhances your workflow:

• Create & Customize Blocks: Build reusable content sections, such as hero banners, CTA sections, and testimonial blocks, in the Blocks App.

• Drag & Drop for Page Building: Create your Blocks via the Blocks app, then add them to your pages using either Freestyle (as shown below) or the Block Selector Field.

• Edit Once, Update Everywhere: Make a change to a Block, and it will automatically reflect across all instances where it’s used.

• Create Variants for Flexibility: Generate multiple versions of a Block for different campaigns or user segments, maintaining design consistency while tailoring content.

A Breeze to Use for Content Teams & Developers

Because Blocks seamlessly integrates with Zesty.io’s Freestyle Page Designer, we have made it easier than ever to build dynamic, engaging web pages without technical roadblocks. This feature eliminates redundant tasks, and ensures a cohesive digital experience for end-users.

Get Started with Blocks Today

For existing customers, Blocks is now in private Beta - ready to be used by your team. Start integrating Blocks into your workflow today by contacting our team. You can also reach out to us on our Community Channelor explore installation resources in our Help Center.

For new users, contact our team for a free demoto learn how you can quickly design and build stunning websites using Zesty.io.