The Zesty.io Brand
A feeling of enjoyment and enthusiasm, Zesty!
The Zesty.io brand represents energy and excitement which it aims to instill into the concepts of content management.
The brand mark is contructed from programming angle brackets (e.g. <html>) with expressive and fun angles. The design aims to conjoin the two sides of digital marketing: rigid web development and expressive content marketing.
The dot eye ohh (.io) is to respresent input and output, as Zesty.io is an application programming interface as a service which requires user input to achieve a desired output.
Color System
Typography
Mulish
Mulish is used as the typeface for Zesty.io marketing materials and application user interfaces. Mulish is easy to access and free to use from Google Fonts. Mulish is designed by Vernon Adams, Cyreal, Jacques Le Bailly.
Download from Google FontsTo use on the web, copy this line into your <head>
Followed by this <style> also in the head.
H1
Move Your Message
H2
Move Your Message
H3
Move Your Message
H4
Move Your Message
H5
Move Your Message
H6
Move Your Message
PARAGRAPH
Full of energy and enthusiasm. Having a strong, pleasant, and somewhat spicy flavor. Lively and pleasing : full of zest.
Brandmark History
The Brand Evolved with the Product
2022
Modified to represent a new wave of expressive no-code features and data utility while paying homeage to the original.
2019
Fins added to the original Z to represent the full move to the 100% open API and headless nature of the product.
2015
A flatten version of the original logo to repsensent simplcity and pronouce the brackets.
2011
A Z made from <HTML> code angle brackets that uses mulitple hues of orange to represent depth beyond HTML.